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Quality Signaling, Advertising and Firm Numbers
https://doi.org/10.15018/00001094
https://doi.org/10.15018/00001094ae363272-d971-4b4b-a133-ae301e1fed7b
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
asia-38_141-160.pdf (2.3 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2014-03-13 | |||||||||
| タイトル | ||||||||||
| タイトル | Quality Signaling, Advertising and Firm Numbers | |||||||||
| 言語 | en | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| その他 資源タイプ | Article | |||||||||
| 著者 |
Tsui, Hsiao-Chien
× Tsui, Hsiao-Chien
× Lin, Yi-Shiun
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| 書誌情報 |
ja : アジア太平洋研究 en : Review of Asian and Pacific Studies 巻 38, p. 141-160, 発行日 2013-11 |
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| 出版者 | ||||||||||
| 出版者 | 成蹊大学アジア太平洋研究センター | |||||||||
| 言語 | ja | |||||||||
| 出版タイプ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| ISSN | ||||||||||
| 収録物識別子タイプ | PISSN | |||||||||
| 収録物識別子 | 0913-8439 | |||||||||
| NCID | ||||||||||
| 収録物識別子タイプ | NCID | |||||||||
| 収録物識別子 | AN10006940 | |||||||||
| アクセス権 | ||||||||||
| アクセス権 | open access | |||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||
| ID登録 | ||||||||||
| ID登録 | 10.15018/00001094 | |||||||||
| ID登録タイプ | JaLC | |||||||||
| 抄録 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | This paper investigates whether low-quality firms can pretend through advertising to be high-quality firms, which is a signal of product quality, when the number of firms increases. We assume that consumers remain loyal to high-quality firms after purchasing high-quality products and will therefore not patronize low-quality firms, which pretend through advertising to be high-quality firms. Our results indicate that the possibility of low-quality firms entering the high-quality market declines when the number of high-quality firms increases. Furthermore, the result of this paper suggests that if the number of low-quality firms is larger than that of high-quality firms, it may not be profitable for low-quality firms to advertise. | |||||||||
| 言語 | en | |||||||||
